Display Rates

To advertise, call (925) 672-0500 or email Sales@PioneerPublishers.com

Sample ad sizes Fractions approximate Open 3 months 6 months 9+ months
Small display Minimum size 2 col x 3” (3.8” x 3”) $ 300 ea $ 252 ea $ 240 ea $ 228 ea
1/12 page 2 col x 5” (3.8” x 5”) 500 ea 420 ea 400 ea 380 ea
1/8 page 3 col x 5” (5.75” x 5”) 750 ea 630 ea 600 ea 570 ea
1/4 page

3 col x 10” Vertical (5.75” x 10”)

6 col x 5” Horizontal(11.5” x 5”)

1320 ea 1080 ea 1020 ea 960 ea
1/3 page 6 col x 7” (11.5” x 7”) 1848 ea 1512 ea 1428 ea 1344 ea
Half page

3 col x 21” Vertical (5.75” x 21”)

6 col x 10” Horizontal (11.5” x 10”)

2640 ea 2160 ea 2040 ea 1920 ea
Full page – camera ready 11.5” x 21.5” 4320 ea 3600 ea 3120 ea 2880 ea
Front Page Footer 5 col x 2” (9.5” x 2” high) 1000 ea 900 ea 800 ea 700 ea

 

Sponsored Content     300–500 words, $1/word, minimum $300, includes one photo

Obituaries                          200 words and one photo $190. Then $1/word

Wedding, Engagement,
Birth Announcements
  100 words and one photo $150

Full color                               $75 to $200 per insertion depending on size of ad. Call for quote

Full, half and quarter page rates include full color.

Inserts                                    $1480, 36,500 ($40/M full run; $45/M for selected zip codes

Specifications: 8½ ” x 11″ folded, or ½ sheet (5½ “x 8½ “).

Inserts to be delivered to the printer in Tracy one week prior to publication date.

The Pioneer is published monthly on the third Friday and delivered free by US Mail to 5,000 homes in Clayton Zip 94517 and by carrier to 31,500 homes in Concord Zips 94518, 94519, and 94521. Zip code 94520 is served by drop site distribution

Monthly circulation is 38,500 including mailed copies, home delivery, paid subscriptions and street drops.

The Pioneer is a standard broadsheet. Page printable height = 21.5; 1 col = 1.8”, 2 col = 3.8”, 3 col = 5.75”, 4 col = 7.7”, 5 col = 9.67,” 6 col = 11.5”;  CMYK; 300 dpi

Send ad copy and art to ads@pioneerpublishers.com.