Display Rates

To advertise, call (925) 672-0500 or email Sales@PioneerPublishers.com

Sample ad sizes
Fractions approx.
Open3 mo.6 mo.9+ mo.
Small display
Minimum ad size
2 col x 3″
3.8″ x 3″
$ 300
ea
$ 252
ea
$ 240
ea
$ 228
ea
1/12 page2 col x 5″
3.8″ x 5″
500 ea420 ea400 ea380 ea
1/8 page3 col x 5″
5.75″ x 5″
750 ea630 ea600 ea570 ea
1/4 page3 col x 10″
5.75″ x 10″
6 col x 5″
11.5″ x 10″
Call for rate1080 ea960 ea840 ea
1/3 page6 col x 7″

11.5″ x 7″
Call for rate1584 ea1408 ea1232 ea
Half page3 col x 21″
5.75″ x 21″
6 col x 10″
11.5″ x 10″
Call for rate2160 ea1920 ea1680 ea
Front page Footer5 col x 2″
9.5″ x 2″
Call for rate900 ea800 ea700 ea

Sponsored Content     300-500 words, $1/word, minimum $300, includes one photo

Obituaries                         200 words and one photo $190. Then $1/word

Wedding, Engagement,
Birth Announcements  100 words and one photo $150

Full color                            $75 to $200 per insertion depending on size of ad.                                               Call for quote

Inserts                               $1480, 36,500 ($40/M full run; $45/M for selected zip codes
                                            Specifications: 8 ½ ” x 11″ folded, or ½ sheet (5 ½ “x 8 ½ “).
                                            Inserts to be delivered to the printer in Tracy one week prior
                                            to publication date.

The Pioneer is published monthly on the third Friday and delivered free by US Mail to 5000 homes in Clayton Zip 94517 and by carrier to 31,500 homes in Concord Zips 94518, 94519, 94521. Zip code 94520 is served by drop site distribution

Monthly circulation is 38,500 including mailed copies, home delivery, paid subscriptions and street drops.

The Pioneer is a standard broadsheet. Page printable height  21.5; 1 col = 1.8”, 2 col = 3.8”, 3 col = 5.75”, 4 col = 7.7”, 5 col = 9.67,” 6 col = 11.5”;  CMYK; 300 dpi

Rates effective Jan. 1, 2019
Rev. Jan. 7, 2019